Pantone Reveals Radiant Orchid as 2014 Color of the Year

   Here’s something rather prevalent in the design world. Pantone Color Institute™ has been designating a Color of the Year since the year 2000. This past December, they named PANTONE 18-3224 Radiant Orchid as the 2014 Color of the Year. According to Pantone, they annually designate these colors in order to “express in color what is taking place in the global zeitgeist. A color that will resonate around the world, the PANTONE Color of the Year is a reflection of what people are looking for, what they feel they need that color can help to answer. Not necessarily the hot fashion color of the moment, but a color crossing all areas of design which is an expression of a mood, an attitude, on the part of the consumers.”  Here’s a little about this year’s choice, from Pantone’s official press release.

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.

“An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

I find the mystical, fantastical implications of the color to be rather appealing. I could see how many others would, as well. Is Radiant Orchid an accurate reflection of what people are looking for? Does modern society express a need/desire for imaginative wonder?For enigmatic enchantment?

A Little About the Color of the Year Selection

“The color of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. Past colors include:

  • PANTONE 17-5641 Emerald (2013)
  • PANTONE 17-1463 Tangerine Tango (2012)
  • PANTONE 18-2120 Honeysuckle (2011)
  • PANTONE 15-5519 Turquoise (2010)
  • PANTONE 14-0848 Mimosa (2009)
  • PANTONE 18-3943 Blue Iris (2008)
  • PANTONE 19-1557 Chili Pepper (2007)
  • PANTONE 13-1106 Sand Dollar (2006)
  • PANTONE 15-5217 Blue Turquoise (2005)
  • PANTONE 17-1456 Tigerlily (2004)
  • PANTONE 14-4811 Aqua Sky (2003)
  • PANTONE 19-1664 True Red (2002)
  • PANTONE 17-2031 Fuchsia Rose (2001)
  • PANTONE 15-4020 Cerulean (2000)”
   Personally, I was intrigued by the selection. The Color of the Year designation is intriguing, in general. I mean, of course it holds some weight in the creative industries. It’s Pantone, the “global authority on color.” I’m definitely expecting this hue to work its way into color trends. It’s fascinating what these annual designations can dictate. Emerald certainly seemed to make itself relevant in the fashion world last year. I saw it everywhere. Will Radiant Orchid make a noticeable as a mark as Emerald did in 2013? I’m excited to see how the creative world uses this color in 2014.
   What do you think about the color choice? What do you think about the Color of the Year designations, in general? Could you see Radiant Orchid taking the stage in the overall color palette of 2014?
Advertisements

About channelsays

Hey! Chan'nel, here. I love passion and I love creativity.

What are your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: